Tuesday, 29 December 2009

Normal Models?!!

by Graham Davies

This evening I was working out in the gymn and I watched a fashion show on the TV screen in front of me. Unlikely, but true. And I saw something incredible. Something that I have never seen before during any of my many involuntary viewings of the Fashion Presentation genre: the models were cleary enjoying themselves.

Each girl in the show had normal feminine curves instead of the ironing-board-with-feet physique that dominates their sector. They wore make-up that enhanced their good looks. They walked along the stage with obvious enthusiasm. And they also did something that was really strange....something that is usually forbidden in a fashion show: they smiled!

Most models permanently wear the sort of expression that suggests that they have just been forced to go to the cafeteria at their Eating Disorder Clinic.

But the models I saw tonight allowed their enjoyment and their personalities to shine through to what they were modelling...and I actually started to appreciate the excellence of their clothes and the expertise of the designer.

It's about time that the Fashion Industry realised that enthusiasm for the product, from normal-shaped, feminine models, is a highly effective presentational device.

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