Sugar Moans Again

by Graham Davies

If I ever have 730 million quid in the bank, I hope I do not whine as much as Alan Sugar does. Ironically, this week he has accused struggling businessmen of being "moaners" who live in "Disneyworld". I hope that this is a happier place than Sugarworld, where moaning has been raised to an art form.

Suralan clearly feels that any display of personal charm is a form of presentational weakness. He would like to see himself as a Straight Talker who does not suffer fools gladly. The reality is that he does not like to suffer anyone gladly apart from himself.

He has never learned one of the Cardinal Rules of effective straight talking: being rude makes your point of view far less persuasive.....especially when you happen to be right.

Perhaps we should all take Suralan more seriously. But perhaps he should take himself alot less seriously.