Honest Ads At Last?
By Graham Davies
The Costa Brava and Pyrenees Tourist Board have an interesting attitude to visual honesty in presentation. Their most recent ad for their region features a gorgeously sunny, shiny white sandy beach.....in the Bahamas.
When this small inconsistency was pointed out, a Director said that the photograph nevertheless presented "the right concept".
This opens up a whole new avenue of presentation. An Aston Martin advertising a Skoda? A picture of George Clooney to trail the David Dickinson-fronted Real Deal? Or a flushing toilet to promote a hedge fund?
About Me
- Graham Davies
- Graham Davies has become one of the UK's leading experts in the field of interpersonal communication. Graham's activities are centred on Link Presenting, Keynote Speaking and Presentation Coaching. Graham's presentational skills have taken him as far as Hawaii and New Delhi and he is an active member of the National Speakers Association in the United States.
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