Candid Banking At Last?
By Graham Davies

Fresh from reading the latest reports from the Parliamentary Select Committee on Financial Sevices, I walked into my branch of Barclays on High Street Kensington. Their approach is clearly opposite to that of the Costa Brava Tourist Board.

On the wall, I saw a refreshing ad for Barclays' own services, set out precisely like this:

Other banks have mortgages they would love to sell you.

We have a mortgage we think you will love.

YOUR HOME MAY BE REPOSESSED IF YOU DO NOT KEEP UP YOUR MORTGAGE PAYMENTS

This high profile schizophrenia is the dawn of Integrity Marketing in the banking sector. Tomorrow, I look forward to

Your money is safe with Barclays

DON'T TRUST US, WE'RE IDIOTS

Investigating all this a bit further, on the savings side of the RBS website, I hope to soon see the following, slightly adjusted copy:

At RBS, you’ll find the perfect home for your money

AFTER ALL, SOMEONE HAS TO PAY OUR BONUSES