BA too Twittery

by Graham Davies

Satan likes to make work for idle hands. That's why he invented Twitter. And it is because of Twitter that I am travelling to Heathrow this morning not sure that my flight to China will take off.

Last Saturday, Derek Simpson of UNITE was not entirely focused on the way that Willie Walsh was presenting BA's case. He gave what can only be described a running commentary on the negotiations via the medium of his Blackberry. This stream included a description of Walsh as "vindictive".

Only twats twitter like this. There was nothing to gain and everything to lose. Negotiation content should be kept confidential while the negotiation is still going on. Blurting out his thoughts to the whole world was always likely to make the process more difficult.

And the very fact that Simpson had the urge to Twitter in the first place showed that his mind was not really in the room. He should have been zeroed in totally on assessing BA's presentation and calculating an appropriate response. The audience he should have been focusing was in front of him, not at lurking at the end of a Twitter-feed.

I urge you not to Twitter when you should be zeroed in on something else. Which is just about all the time.