Sunday, 31 May 2009

Steven Gerrard: Superstar
by Graham Davies

Steven Gerrard is a man who has every reason to be happy with who he is, where he is going, and how he presents himself while he's getting there. I can say this even as a sulking Manchester United supporter.

Last Friday, I was the guest speaker at the Football Writers Association Dinner, where he was receiving their Player of the Year award. The first speaker was Fabio Capello, then Steve and then me. It was about as easy as speaking in the Vatican just after the Pope.

Fabio managed to present for a smiling and affable 45 seconds, which seemed to be almost entirely in Italian, apart from the phrase "must win our next qualifying match two-nil". This got a suitably intense and patriotic burst of applause which he wisely took as the cue to sit down. We then saw a spectacular Sky Sports video, showing the highlights of the Gerrard season, which was the perfect intro for the Man Himself.

Steve will never be a professional speaker. He doesn't exactly need the money. But this was an utterly charming professional performance. He came across as the same nice guy that I was chatting to at the VIP reception about his favourite Starbucks in Southport.

I suppose it was just a string of thank yous...but each one of them genuine. It was a real contrast to last year's half-hearted contribution from Ronaldo, who gave the impression that he was doing everyone a favour just by showing up.

And he didn't bugger about with any rambling repetition. Steve followed the formula for the perfect acceptance speech: Be Nice, Be Grateful, Be Off.

And then after my own sparkling piece, there was a massive, but slow movement among the 700 people of the audience. About half of them walked up to the top table and calmly formed a line for an autograph on their menus....all of which were patiently signed over the next hour. You see, Steven Gerrard is not some crass Football Idol that you mob. He is a Gentleman that you queue up for.

In my book, that is the mark of a real star.
Susan's Got Issues
by Graham Davies

A few weeks ago, I predicted that Susan Boyle would win Britain's Got Talent. In fact, I was right. The first few seconds of her first performance guaranteed a record contract. It also guaranteed that she would be remembered long after last night's "winners".

But she has problems. Big personal problems that will not go away in a hurry, not just difficulties about the way she presents herself.

This rather horrible TV programme desperately needed her. And the ruthless leaking of the fact that she needed help from counsellors just to stop her quitting the show inevitably increased viewing figures. Having had their voyeuristic appetites whetted by seeing a small girl crying live on TV during one of the semi-finals, I have no doubt that a significant number of sadists tuned in hoping to see her crash and burn.

I hope that Susan makes a lot of money and that all her dreams come true. I hope that Simon Cowell's callous creativity makes her happy.

But it's time that everyone realised that the whole concept is designed to take advantage of the weak, not empower them. It's time ITV were honest, and changed the name of the show......to Britain's Got Freaks.

Thursday, 28 May 2009

Comical Kirkbride
by Graham Davies

Bad expense claims and bad crisis presentation are both distinctive features of the Mackay/Kirkbride household.

Mackay has the initial handicap of his facial appearance. Kirkbride's handicap is her voice. When she is trying to sound concerned on television, it comes across as a simper. Just as when Hazel Blears was saying that the most important relationship in her life was that with her constituents, Kirkbride has the knack of making the viewer want to throw heavy objects at the screen.

She has deliberately avoided calling an Open Meeting in her constituency, presumably because her husband did not come back from a similar event in Bracknell saying, "That was loads of fun, darling. You ought to try one yourself. Most invigorating!"

She is clearly hoping that the storm against her will blow itself out, and that she can hang on by...er, just saying that she will hang on. This is is the presentational equivalent of sticking her fingers in her ears and saying,"La la la...can't hear, can't hear!"

This somewhat limited technique (often used successfully by presenters 40 years younger) won't work this time.

Kirkbride worked for several years at the Telegraph as a Political Journalist. I bet she is wishing that she still did.

Monday, 25 May 2009

Indifferent Obama
by Graham Davies

When he has enough time to prepare and practise, Barack Obama is one of the world's great political presenters. But his statement responding to North Korea's nuclear test showed how unprofessional he is when he has to speak at short notice.

It was clearly a sequence of words drafted in a hurry by a State Department official. It was full of predictable phrasing ("we will re-double our efforts...") and even more predictable sentiments (when was the last time that you heard of international sanctions successfully persuading a dictator to change his ways?)

But the words were positively brilliant compared to the way that they were delivered. Actually, they were just read out....in a bland, quiet and emotionally detached way that suggested Barrack has been inspired by the Speaker's recent performances (see recent blogs).


He fell into the old politician's stilted technique of only saying words in groups of 3 or 4 at a time...mainly because he was reading them for the first time just as he was saying them. He has also developed an annoying habit of lifting his voice up or down right at the end of a sentence, like an over-chatty Australian who always sounds like he is asking questions.

Part of Obama's charm is his sheer presentational transparency. Sadly, that also means that it is very obvious when he is saying merely adequate words that have just been put into his mouth by someone else.
How NOT to be interviewed on TV
by Graham Davies

Andrew Mackay MP suffers from the presentational handicap of having a face that looks as though it has walked into a door slightly too often. Over the weekend, he gave a Masterclass in how not to be interviewed on television.

He had just bluffed his way through an emergency meeting called to discuss (well, condemn) his recent expenses creativity. The meeting was either "lively" or "brutal", depending on your perspective. There is no doubt that another speaker at the meeting called him a thieving toad.

He was then interviewed a few yards away from the meeting hall in which his voters had given him such a good kicking. Naturally, a few of the audience members were interested to see how he would perform on Sky News.

He proceeded to say that 75% of the attendees had been there to support him. This provoked someone to start heckling the interview, something which clearly delighted the producer of the news segment, who told the cameraman to give the heckler/interrupter/concerned member several seconds of airtime. Mackay's already crisis-laden face twisted into utter horror, as he realised that he had been hijacked.....and his political career was over.

Mackay had made the mistake of not controlling the controllable. No matter how pushy the interviewer was, he should have insisted on a quiet location for any Q and A on camera.

If you are ever likely to be subjected to a crisis television interview, always make sure that it takes place well away from anyone who has a massive interest in wrecking your Micro-Message and getting their own agenda across instead.

Wednesday, 20 May 2009

Ridiculous Rantsen
by Graham Davies

There is something more obnoxious than a dishonest politician: a pampered celebrity pretending to be an honest politician.

Our MPs may well be greedy, slippery, arrogant and deceitful. And that's just the good ones. But all of them worked very hard over a period of many years to get where they are. In trying to satisfy their lust for status, none of them have been lazy.

But Esther Rantzen wants to organise her celebrity chums to into forming a little group of Crusaders for Right and Justice. She is certain that her jolly campaigns on behalf of consumers qualify her for politics.

TV Celebrities forget that fame and self-righteousness are no substitute for political experience. After all, Martin Bell achieved nothing in Parliament except proving that white suits should be left to the Man from Del Monte. Stephen Fry showed just how ignorant he is by proclaiming that expenses "are just not that important".

We certainly need a new breed in Parliament...a new breed of politician. Not a breed of famous names who would be lost without an auto-cue.
Goodbye to a Bad Speaker
by Graham Davies

With a duration of 33 seconds, the Speaker's resignation statement was probably 20 seconds too long. If anything, it was an even worse presentation performance than he had managed the previous day.

He didn't bother to learn it. He spoke in with a whispered, almost effeminate voice. If it wasn't for the high-tech microphone system built into his throne, no-one in the House would have been able to hear him. And worst of all, he only looked up once from his script. He is clearly too embarrassed...or still too arrogant...to look the world in the eye.

This was not a contrite and humble man. This was a graceless goodbye. Never forget that he only resigned because he eventually realised that he would lose the vote, and not because it was the right thing to do.

My final verdict: not only is he a very poor Speaker, but he is also a very poor speaker.

Monday, 18 May 2009

Roast Speaker Anyone?
by Graham Davies

This afternoon I sat in the Stranger's Gallery of the House of Commons so that I could see first hand whether the Speaker deserved to survive.

He produced the worst example of high-pressure presenting that I have ever seen. He read out his statement without once looking at the audience who were judging him. His voice had all the power and sincerity of a man checking through someone else's shopping list.

It wasn't just a bad speech. It was pathetic.

He then went on to squirm and wriggle his way around the question of whether MP's would be allowed to vote on his future. This is typical of his cowardice: hiding behind a technicality when he should be facing up to what he has done.

His performance poured napalm on the bonfire that the House is building for him. But such is his blind arrogance that he still cannot see that his credibility has already melted away.

I repeat the last 2 sentences of my last blog.

Thursday, 14 May 2009

The Speaker Thug
by Graham Davies

Just because they were elected by secret ballot does not mean that MPs should have secret expenses. However, this is not a view shared by the Speaker of the House. He was the one who led the fight to stop the disclosure. Worse than that, he has acted like a petulant child over the last 3 days.

The Speaker is meant to be the arbiter of Fair Play in the House of Commons: the man who ensures that the rules are obeyed. He is definitely not meant to defend the selfish interests of MPs at all costs.

He has made it quite clear that he is more upset about the leaking of expenses claims than he is about the inherent dishonesty involved in the claims themselves. Any MP bold enough to question his behaviour has been rudely squashed. He has shown a Soviet intolerance for opinions other than his own.

If Cameron comes across as a smug Head Boy, the Speaker is most certainly the School Bully.

The way he presents himself and the way he presents the credibility of the Mother of Parliaments is simply not good enough. It is time for the House to show some collective balls at long last.

They have to get rid of him. Immediately.
Hollow Cameron
by Graham Davies

David Cameron has tried to present himself as a strong, decisive and virtuous leader over the issue of expenses. He has failed.

His speech yesterday included a carefully-rehearsed dose of indignation and horror that colleagues of his could possibly have acted in such an appalling way. This injection of emotion is utterly false....because Cameron has known about all this for months, or maybe even for years.

He has only reacted now because the Daily Telegraph has caught the House of Commons with its collective trousers down. He comes across, yet again, as the pompous Head Prefect puttting on an act to impress the teachers.

Can anyone believe that he really did not know what his whoop of Old Etonian chums were up to? That one of them was asking for a sympathetic attitude to his claim for household expenses because "it takes 4 hours to mow the lawn"?

Politicians have an endless capacity to disappoint. Just to emphasize this, yesterday I received a letter from the Kensington and Chelsea Conservative association. They were asking for money. I tore it up and threw it in the bin.

Monday, 11 May 2009

The Drogba Effect
by Graham Davies

Here is the text of an email written a couple of days ago by a certain Norwegian referee:

"Dear Didier,

This is just a short note to thank you and your Chelsea colleagues, especially Messrs Terry and Ballack, for your immediate feedback on my refereeing performance during the Barcelona match. It is very easy for an official to become too aloof from the players on the pitch. However, the sheer professional maturity of your comments meant that they came close to making me change my mind about all 4 of my penalty decisions.

In fact, if you had only shouted, waved your finger and bulged your eyeballs at me a bit more during the game instead of immediately afterwards, you could be looking forward to finishing off your season in Rome instead of Wigan.

But no hard feelings, eh? Next time you will know that referees, who are all overpaid compared to long-suffering players, really need as much help, guidance and swearing as possible while doing their job.

Anyway, cheers.....oh, and you might want to get that thyroid problem sorted out."

Wednesday, 6 May 2009

Don't Twitter
by Graham Davies

There is a clue in the name, which suggests the valueless squeaking of insignificant creatures.

Twittering is a presentational liability, because it encourages you to engage your thumbs on a keyboard before you have properly engaged your brain. This is especially true if you twitter the content of someone else's speech while they are still speaking. It is extremely difficult to listen to something, form an opinion, think of the words that encapsulate that opinion and then type them out....at the same time as listening to what the speaker is saying next.

A skilled news professional can just about do it...as long as what he is conveying is essentially reportage with very little personal opinion.

But if anyone else tries, their immediate and unconsidered opinion-spouting will get in the way of careful listening. There is a real danger of inaccuracy.

You should be very careful about sending an email that is read by one person. You should be enormously careful about sending a communication that could be read by thousands of people. Inaccuracy and inadequate analysis could lead to annoyance, ill-will and defamation proceedings.

In communication, spontaneity and speed can be good things. Careful analysis and calculation are better.

So, don't Twitter immediately unless you don't mind looking a twit. And I've cleaned that up a bit.